Alternative domain name

If your first domain name choice is not available, you can check the "whois" information
box for the domain name, contact them with listed person  and see if they are willing to sell it. If
they want to sell, they will likely charge more than the $24.95 registration fee. An easier
alternative way to register a variation of your first choice.

For example, if your company name is Mrs Smith's Cookies, but mrssmithscookies.com
and the more obvious cookies.com are registered, try adding a small letter such as "e"
to indicate that it's an online business. Or add the word online. Or add your location to

attract local customers:

• ecookies.com
• Cookiesonline.com
• CookiesNewYork.com

Alternatively, try registering a local domain name:

• mrsmithscookies.ca
• mrsmithscookies.uk


Use a little creativity, and you may find your alternative beats your original choice.
Once you've got a list of alternatives for your online business, test them with your friends
and colleagues to see which ones they like best. Make sure these names can be easily
pronounced and spelled by your test audience. Then, rank them in order of popularity.

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