Evaluation of Strategy

Businesses success depends upon on strategy. A strategy can changes many things. It's very clear business can fall down or raise up just because of business strategy. Strategy is the direction and scope of an organization over the long term; It's can be achieved  business market desire goal through it's utilization of resources within this competing market and also full fill stakeholder expectations.

Different Levels of Strategy:

Strategies exist at several levels in any organization - ranging from the overall business (or group of businesses) through to individuals working in it.

Corporate Strategy: Corporate success depends on many strategical plans .Strategy is concerned with the overall purpose and scope of the business to meet stakeholder expectations. This is a crucial level since it is heavily influenced by investors in the business and acts to guide strategic decision-making throughout the business. Corporate strategy is often stated explicitly in a "mission statement".

Business Unit Strategy:
Product based business or any type of business has a individual level of strategical plans which is concerned more with how a business competes successfully in a particular market. It also pay attention  strategic decisions about choice of products, meeting needs of customers, gaining advantage over competitors, exploiting or creating new opportunities etc.

Operational Strategy: Operation level strategy helps business for communicating with all level people. It is concerned with how each part of the business is organized to deliver the corporate and business-unit level strategic direction. It also  focuses on issues of resources, processes, people etc.

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